- Managed and optimized 173 Meta Ads campaigns for e-commerce sales.
- Generated approximately 3.75 million impressions.
- Reached over 1.58 million people.
- Managed a total ad spend of approximately $3,634.
- Generated 3,652 website purchases at an average cost of approximately $1.14 per purchase.
- Achieved 575 purchases at an average cost of only $0.85 per purchase.
- Additional campaigns achieved purchase costs ranging from $1.22 to $2.15.
- Identified and scaled high-performing campaigns and profitable ad sets.
- Optimized campaign budgets to improve cost efficiency and sales performance.
- Conducted continuous Meta Ads analysis, monitoring, testing, and optimization.
- Improved overall advertising efficiency and customer acquisition performance.