Managed and optimized multiple Meta Ads campaigns for e-commerce products, including car accessories, perfumes, organizers, and household items. Focused on improving campaign performance, increasing website purchases, reducing cost per purchase, and maximizing ROAS through continuous monitoring, audience optimization, creative testing, and budget allocation.
The campaigns achieved strong results, including multiple purchases at an average cost of approximately $1.45–$2.25 per purchase, with ROAS reaching up to 8.84x on selected campaigns. Successfully analyzed campaign data and scaled high-performing products while identifying opportunities to improve overall advertising efficiency.